Who are we?
“The higher your energy level, the more efficient your body. The more efficient your body, the better you feel and the more you will use your talent to produce outstanding results.” Anthony Robbins
Who are We?
Who’s behind the WBC Box?
Certainly not a ‘faceless’ mega corporation – or a one-man band.
We’re the new face of health and nutrition today – people who get it!
The balance between a healthy body and a healthy life.
We are the people who know it, practice it and now share it with you in the WBC range.
We are a group who have pooled an extraordinary amount of diverse nutritional knowledge to inspire, educate and bring goodness to our fellow friends.
• Holistic Nutritionists – they know food to feed the mind and the body
• Inspired Health Professionals such as Dieticians, Therapists and Weight Management consultants
• Motivated Food experts from the food industry itself
A group who went looking for the extraordinary answers to life,happiness and the pursuit of healthy living.
Mentor:
Damian Kristof – NATUROPATH
Health TV Series & Clinic Specialist
Damian Kristof is the inspiration and knowledge behind WBC. He researched its nutritional benefits and wholesome taste.
His incredible input also helped bridge the gap between healthy cereal and terrific taste.
His hit TV series ‘Downsize Me’ shows ordinary people how to walk the walk into tremendous good health changes for life – a better life.
What we believe ..
We believe two of life’s greatest truths:
‘A Happy Body equals a Happy Mind’
‘A Happy Mind equals a Happy Body’
Our whole strategy is based on these two wonderful life themes.
Why we had to invent ‘WBC’ -
(what we think is ‘The World’s Best Cereal’)
Because KNOWLEDGE IS POWER – power over your own body, health and mind.
One of the first steps to ‘Wellness’ is knowing and choosing what you eat.
We felt food and good health were so off-track. Do you find it easy to identify and understand
the contents of your food from those colourful packs? Is it still food if it contains words with
chemical sounding products?
Even our own group members have had poor food experiences and therefore were even more
motivated to produce products that our bodies could thrive on!
Food allergies seemed on the rise. Obesity and Diabetes have increased, even though good food has never been so abundant in the Western world.
We wanted to find the pathway through the over-processed diet…
How we did it – produce our own WBC (World’s best Cereal)
THE POWER OF PREMIUM INGREDIENTS
Call us old-fashioned, but we believe ingredients should be whole and as close to their natural state as possible. So we put the collective thoughts of our professional group into a food project that had to live up to those two aims.
We pooled knowledge, resources and best-practice production ideas.
We sourced local farmers and old-fashioned recipes. Our health professionals added their wealth of nutritional advice.
We stayed true and we found true foods.
Our simple yet beautiful combination of fruit, nuts and grains was made – true to nature – true to LIFE …
WBC – World’s Best Cereal
PURE POWER SOURCE FOR LIVING WELL
Allergy-Friendly Pledge:
Free from Dairy and Gluten
WBC Cereal is stripped down to the purest ingredients. We promise harmony to those who have to search and read, worry and react.
Wheat, Oats and Barley – not needed here.
Dairy – not needed. Find Vitality not concern.
Enjoy delicious taste. Enjoy freely the fruits of our search.
